On the Apple website, his biography is as compact as an iPod Nano. The CEO of Apple, which was set up in 1976 is also the co-founder of Pixar Animation Studios. He created the most successful electronic gadgets ever existed and the best animated films of all the times such as ‘Toy Story, A Bug’s Life, Monsters’ and others. It has been stated that he grew up in the apricot orchards that is known today as Silicon Valley and still lives there with his family. This is what is known about him. But who is real Steve Jobs? With his health hanging by a thread, can Apple do without him?
Back to his childhood, Jobs was born to Abdulfattah Jandali in 1955 and was put for adoption shortly after his birth. His adoption by Paul and Clara Jobs played a significant role in forming his character. The first sign of Steve’s impressively strong personality was noticed at a young age in his decision to move to study in the high school of Los Altos, California. Jobs huge passion for computers drove him to meet Steve Wozniak, with whom he was seen to design the first Apple Computer, worth $700.
This is where Apple’s story begins and shortly ends after Steve Jobs left the company being dismissed by John Sculley, the CEO he had stolen from Pepsi-Cola with the conscious- free words:
“Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”
He knew how to be the cold, bad boss. In the early times, many at Apple were seen to be happy to see Jobs go, but the company’s innovative spirit and profits went with him as well. They would be sad soon afterwards because Jobs returned to his beloved Apple to revolutionize it.
“It was like the first adult love of your life; something that is always special to you no matter how it turns out” he confessed to Steve Lohr of the New York Times Magazine.
Apple is now the company that utterly defines his inspiration and personality. Apple nuts queue overnight and fly across the globe to get Jobs’ products first. They also queue overnight to see his 90 minutes presentations.
The ‘charismatic leader’ as described by the German social scientist Max Weber, is the one whose influence stems for almost preternatural insights and imagination that inspires his followers. Without any doubt it adds to the bizzare description of Steve Jobs. He is the man that knows how to convince people that the impossible is absolutely possible.
“You can’t just ask customers what they want and then try to give that to them,” he once said. “By the time you get it built, they’ll want something new.”
Many would say that Apple is not a one-man company, but many would also agree that its success remains rooted in his dedication, attention to detail and charisma.
Weber also mentions that the companies totally addicted to its leader are more vulnerable to suffer after the great one leaves the scene. He wouldn’t have known that his predictions come true today when the bad news arrive on the Apple campus. On the 17th of January, Mr Jobs has announced his 50.000 employees another medical leave… and it’s almost two years after he took a similar one to receive a liver transplant. In June 2009 Jobs was the first name on the waiting list of the sickest people in the Methodist University Hospital in Memphis, Tennessee. It was a tough list to be in, as being in the top means to be the closest to death. But neither it was the first time when Jobs has cheated death. In 2004, he was diagnosed with the rarest form of pancreatic cancer. After a successful operation, he returns to Apple to buzz the world with the launch of the first iPhone.
The drama of his life is breathtaking for Apple shareholders and fans. Can Apple flourish without Steve Jobs? Some say it could, some say it couldn’t. What is certain though is that Apple will feel the difference of not having the authoritarian leader that used to say:
“The products suck! There’s no sex in them anymore! Start over”.
Jobs departure leaves Tim Cook, his successor, the chance to prove that he deserves the title. Despite doing well last time Steve was off, a Jobless Apple runs a bigger risk now.
“But we’ll only really know whether the company is bigger than him if they can come up with another killer product without him.” said Lorna Tilbian, an analyst at Numis Securities, for the Telegraph.
And whoever does this might deserve a longer biography on the Apple’s website.